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Welcome to Insights. The Strategy in Practice series examines why strategy fails in delivery across complex systems.

The same patterns occur regularly: misalignment, responsibility without control, activity mistaken for strategy, and insight degraded by hierarchy.

They are not theories. They are structural failure modes that shape outcomes in real organisations.

Each paper explores one of these patterns and its implications for leadership and delivery.

Strategy in Practice Paper 4: Why insights don't travel.

Systems rarely fail because information is unavailable. They fail because insight degrades as it moves through the system. Hierarchy does not just organise work. It shapes what is seen, what is heard, and what is acted upon. The result is a system that can generate large volumes of information while losing the ability to understand what it means. When systems stop seeing clearly The Chornobyl disaster is often described as a failure of safety systems. It was not simply that.

Strategy in Practice Paper 3: Activity Mistaken for Strategy

Systems rarely fail because they are inactive. They fail because they are busy in the wrong direction. When alignment is poor, activity rarely reduces. It accelerates. The result is a system that can demonstrate effort with precision, while losing clarity on whether anything is improving. The shift from alignment to activity During the Vietnam War, the United States lacked neither the strategy, intent, or resources. What became impossible to determine was whether any of it wa

Strategy in Practice Paper 2: Responsibility Without Control

Systems rarely fail because responsibility is unclear. They fail because responsibility and control are not aligned. Responsibility becomes widespread. Control does not. The result is a system where risk is recognised, but not resolved. When responsibility and control separate The Space Shuttle Challenger disaster is often understood as a technical failure. It was not. Concerns about the O-ring seals had been raised. Engineers understood the risk. Data existed. Warnings were

Strategy in Practice Paper 1: The Illusion of Strategy

Strategy rarely fails because direction is unclear. It fails because systems are not aligned to deliver it. Organisations can articulate strategy with precision, while operating in ways that make delivery inconsistent. The result is a gap between intent and experience that cannot be closed through effort alone. During the Crimean War, the British Army entered with clear strategic intent. The aim was understood. The structure was set. On paper, it was organised. In practice, i

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